K2 – Convergent thinking, creating an optimised communication management strategy for AA
Business problem
Dated system architecture and legacy processes meant that AA were failing to maximise customer value from its’ business communication process
K2 solution
A bespoke communication planning and integrated print management solution.
Delivering:
- Immediate added value
- Potential for more dynamic targeting
- Multi-channel communication
Business benefit
Short term, benefits included significant reductions in print and postage budgets and improved inventory management.