K2 – Convergent thinking, delivering a more personalised acquisition process for Citibank
Business problem
Effective customer acquisition is a key business driver for Citibank. Enquiry levels were strong, but attrition rate and fall out during the application process was adversely affecting conversion and CPL.
K2 solution
Walk the customer journey, deliver new insight and an improved acquisition strategy based on:
o Simplification
o Personalisation
o Innovative use of digital media
Business benefits
A new and more effective approach to customer acquisition, reducing CPE and CPC and reducing print inventory, wastage and print costs.
Creating a better platform for cross sell and helping to create positive shifts in brand perception.
