K2 – Convergent thinking, helping Northern Rock manage risk and build business
Business problem
Manage maturation of existing fixed term promotional mortgage custom and deliver improvements in future mortgage acquisition levels.
K2 solution
A comprehensive business communication management solution, initially matching existing service standards and then moving to deliver significant added value by introducing data management, planning and insight and print and materials optimisation
Business benefit
Development of a more effective and efficient business strategy.
Operationally the system delivered greater speed and flexibility, enabling a move away from batch mailings to daily output.
Backed by more effective data analysis and more effective targeting
And more robust and comprehensive management information.
Commercially the new thinking improved both response and retention rates and in so doing mitigated business risk and improved book value, ultimately helping to drive positive share price movement.
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